Search Engine Optimisation Success
We all know how important having an online presence is. A well designed, search engine optimised website can help take your business to the next level.
Search engine optimisation (SEO) is the process of getting your website to appear consistently on the front page of Google and other search engines. SEO is based on a number of factors and when these key SEO factors combine correctly your website ranks very well in Google and other search engines.
Below we briefly discuss and highlight some of the key on site SEO elements you need to consider for an effective SEO strategy.
•Quality of SEO Content
Are your website pages well written, informative and offer quality content? Well written information will perform better than content that is rushed and stuffed with keywords.
•Research of SEO Content
Have you researched what keyword people use to find you content? If you are writing about mobile phones, don’t refer to them as mobile phones when the majority of people search for “cell phones”.
•Words in SEO Content
Do your pages use words and phrases that you want your website to be found for? Using the phrase “quality red apples” is good, when you are selling good quality red apples.
•Engaging SEO Content
Do visitors stay on the content page for a while or do they leave quickly? Visitors that spend time reading an article is a good sign for Google, it shows your content is well-intentioned and will result in a better ranking.
•Fresh SEO Content
Are your website pages relevant and updated? Content that is on hot topics, fresh and relevant will rank very well in search engines.
SEO Website Pages
•SEO Page Titles
Do your page title tags contain relevant keywords to your topic? Your meta tag titles need to relate to what information you have written about.
Make sure your meta tag descriptions describe what the page is about. A well written meta tag description will help get the click when your page is shown in search results.
Your page headlines and sub headings, known as <h1>tag</h1> must use relevant keywords that relate to the content on the page.
•SEO Keyword Stuffing
Do you use any excessive keywords? Do not under any circumstance try and “trick” Google into thinking your page is about something it is not or use too many keywords. Search engines will register your page as spam and not list it in the search results.
SEO Site Structure
Can all the major search engines crawl your site and find all your services, products and content? Google webmaster tools offer a “Fetch a Googlebot” function that you can use to see if your site is crawled correctly.
•SEO Duplicate Content
Make sure that your site does not have any duplicate content. Your content needs to be fresh and unique. Duplicate content is punished and not ranked in search engines.
•SEO friendly URLs
Make sure your site has urls that are meaningful, short and relate to your page content such as, http://magooze.co.za/index.php/our-packages
If you follow the above key principles, you are on your way to having an SEO friendly website that will rank well in search engines and bring numerous visitors to your businesses website.
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