Posted March 9, 2017 | by admin | in Digital Marketing

5 SEO Essentials for your Website

Each year brings about new challenges and changes to Search Engine Optimisation (SEO) and it can be difficult to know what SEO elements are still important.

Below we discuss what SEO elements are critical for your website in 2014.

Blog with fresh quality content

Most websites have a blog, however just having a blog does not make your website SEO friendly. Your website blog needs to feature information about your products and services. You want content that makes your website the authority on the subject, services and products you provide. For effective SEO, content must be well written, informative and easy to understand. Do not copy content from other websites.

Keywords in Content

When writing SEO content for your website it is important to incorporate the right keywords. If you are writing about internet marketing, be sure to use the keyword(internet marketing), as well as variations of the keywords, such as online marketing in your content. How many keywords? There is no correct amount of keywords for SEO content. A good rule of thumb is to read the content out loud and make sure it reads naturally. If your content is well written and features a handful of the right keywords, then you are on the fast track to effective SEO for your website.

Search Friendly URLs

Make sure the names of your pages on your website use keyword rich URLs. An optimised URL helps search engines rank your site together with your intended keyword.

For example, if you write some SEO friendly content for your website on “changing a car tire”.

Then your SEO friendly URL should be like this www.yoursite.com/changing-a-car-tire or similar.

When creating SEO friendly URLs follow these guidelines:

Keep the URL length under 100 characters
Separate words with dashes
Do not use numbers for keywords

Alt Image Tags

Most of us publish images on our website, yet do not know that images play an important part in successful SEO for your website. Make sure you give your images a good description to match the keyword and written content on the page.

Title Tags

Title tags are the clickable links that appear in the search results and play a major role in producing good SEO for your website. Include your keywords in your title tags and keep your SEO friendly title tag below 60 characters.

For example:

Conclusion

Keeping your website content fresh, well written and keyword rich are the first steps to good SEO results. These SEO tactics will positively influence your website ranking in search engines and get your website more visits.

Magooze is a leading SEO company offering some well-priced SEO packages. Contact us for all your SEO requirements.

Conversion Optimisation

Conversion optimization is an extremely effective way to grow profits for a web based business.

A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they register, submit details, buy or download on your website. There are several factors that contribute to the conversion rate on a website, such as design, form details, button positioning and even colours, but the higher the conversion rate the better your return on investment.

Our knowledgeable team know all about conversion techniques and tools and can optimise your site to ensure you get the best return.

Website Design and Development

The Internet Age is in full swing. At the end of March 2019 there were 32 million internet users in South Africa and this number is predicted to grow to over even more over the next few years.

Many businesses have yet to adapt and realise the importance of this trend and opportunity. In fact, a number of businesses do not even have a website for their company.

In the eyes of a customer, having an attractive, easy to use website is a measure of sustainability, creditability and success. The major benefit of having a website is that it provides potential customers with a way to immediately find you and evaluate your product or service – it tells them what you are about and why you deserve their trust and confidence. A website is a silent sales person.

Website Design

Our design and development teams work closely together to bring you a highly effective, attractive, easy to use and Search Engine Optimised website. These elements combine to give you an online presence and bring you the best results for your website.

When your website is completed it is important to consider some of our digital marketing services to propel your website to new heights online.

View our website package pricing.

Social Media Marketing (SMM)

Social Media Marketing is the practice of generating attention and website visits through social media sites such as Facebook, Twitter and LinkedIn. At the end of 2016 over 14 millions South Africas are using Facebook.

Social Media Strategy

Social media has the ability to build brand awareness and often results in higher levels of customer engagement. This higher level of engagement is usually because the message is spread from user to user and is noticed because it does not come directly from the company but from a trusted source such as a friend or family member. Social media marketing imitates the old success of word of mouth marketing but now takes place online, at a much faster pace to a larger national or even international audience.

Our experienced social media marketing team can effectively drive first class qualified visitors via various social channels to your website.