Posted March 9, 2017 | by admin | in Digital Marketing

Search Engine Optimisation Success

We all know how important having an online presence is. A well designed, search engine optimised website can help take your business to the next level.

Search engine optimisation (SEO) is the process of getting your website to appear consistently on the front page of Google and other search engines. SEO is based on a number of factors and when these key SEO factors combine correctly your website ranks very well in Google and other search engines.

Below we briefly discuss and highlight some of the key on site SEO elements you need to consider for an effective SEO strategy.

SEO Content

•Quality of SEO Content

Are your website pages well written, informative and offer quality content? Well written information will perform better than content that is rushed and stuffed with keywords.

•Research of SEO Content

Have you researched what keyword people use to find you content? If you are writing about mobile phones, don’t refer to them as mobile phones when the majority of people search for “cell phones”.

•Words in SEO Content

Do your pages use words and phrases that you want your website to be found for? Using the phrase “quality red apples” is good, when you are selling good quality red apples.

•Engaging SEO Content

Do visitors stay on the content page for a while or do they leave quickly? Visitors that spend time reading an article is a good sign for Google, it shows your content is well-intentioned and will result in a better ranking.

•Fresh SEO Content

Are your website pages relevant and updated? Content that is on hot topics, fresh and relevant will rank very well in search engines.

SEO Website Pages

•SEO Page Titles

Do your page title tags contain relevant keywords to your topic? Your meta tag titles need to relate to what information you have written about.

•SEO Descriptions

Make sure your meta tag descriptions describe what the page is about. A well written meta tag description will help get the click when your page is shown in search results.

•SEO Headers

Your page headlines and sub headings, known as <h1>tag</h1> must use relevant keywords that relate to the content on the page.

•SEO Keyword Stuffing

Do you use any excessive keywords? Do not under any circumstance try and “trick” Google into thinking your page is about something it is not or use too many keywords. Search engines will register your page as spam and not list it in the search results.

SEO Site Structure

•SEO Crawling

Can all the major search engines crawl your site and find all your services, products and content? Google webmaster tools offer a “Fetch a Googlebot” function that you can use to see if your site is crawled correctly.

•SEO Duplicate Content

Make sure that your site does not have any duplicate content. Your content needs to be fresh and unique. Duplicate content is punished and not ranked in search engines.

•SEO friendly URLs

Make sure your site has urls that are meaningful, short and relate to your page content such as, https://magooze.co.za/index.php/our-packages

If you follow the above key principles, you are on your way to having an SEO friendly website that will rank well in search engines and bring numerous visitors to your businesses website.

Veiw our SEO Packages.

Conversion Optimisation

Conversion optimization is an extremely effective way to grow profits for a web based business.

A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they register, submit details, buy or download on your website. There are several factors that contribute to the conversion rate on a website, such as design, form details, button positioning and even colours, but the higher the conversion rate the better your return on investment.

Our knowledgeable team know all about conversion techniques and tools and can optimise your site to ensure you get the best return.

Website Design and Development

The Internet Age is in full swing. At the end of March 2019 there were 32 million internet users in South Africa and this number is predicted to grow to over even more over the next few years.

Many businesses have yet to adapt and realise the importance of this trend and opportunity. In fact, a number of businesses do not even have a website for their company.

In the eyes of a customer, having an attractive, easy to use website is a measure of sustainability, creditability and success. The major benefit of having a website is that it provides potential customers with a way to immediately find you and evaluate your product or service – it tells them what you are about and why you deserve their trust and confidence. A website is a silent sales person.

Website Design

Our design and development teams work closely together to bring you a highly effective, attractive, easy to use and Search Engine Optimised website. These elements combine to give you an online presence and bring you the best results for your website.

When your website is completed it is important to consider some of our digital marketing services to propel your website to new heights online.

View our website package pricing.

Social Media Marketing (SMM)

Social Media Marketing is the practice of generating attention and website visits through social media sites such as Facebook, Twitter and LinkedIn. At the end of 2016 over 14 millions South Africas are using Facebook.

Social Media Strategy

Social media has the ability to build brand awareness and often results in higher levels of customer engagement. This higher level of engagement is usually because the message is spread from user to user and is noticed because it does not come directly from the company but from a trusted source such as a friend or family member. Social media marketing imitates the old success of word of mouth marketing but now takes place online, at a much faster pace to a larger national or even international audience.

Our experienced social media marketing team can effectively drive first class qualified visitors via various social channels to your website.