Conversion optimization is an extremely effective way to grow profits for a web based business. A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they...
The Internet Age is in full swing. At the end of March 2019 there were 32 million internet users in South Africa and this number is predicted to grow to over even more over the next few years. Many businesses have yet to adapt and realise the...
Social Media Marketing is the practice of generating attention and website visits through social media sites such as Facebook, Twitter and LinkedIn. At the end of 2016 over 14 millions South Africas are using Facebook. Social Media Strategy...
Email Marketing Email Marketing is one of the most cost-effective ways to communicate your products and services to customers or prospective customers. Email marketing and newsletters are a vital slice in you marketing and helps to keep you...
Google AdWords, also known as Google Pay per Click (PPC) or Google Cost per Click (CPC) – is a highly proficient way to target customers and is the most cost effective online marketing channel available in South Africa. Google’s advertising...
A well thought out Search Engine Optimisation strategy is without doubt the most vital element for any website and internet marketing campaign. In brief, Search Engine Optimization (SEO) is the method of increasing the visibility of a website and...