Posted March 9, 2017 | by admin | in Digital Marketing

Content Marketing: Critical Elements

So we all know the importance of content marketing as part of a solid Search Engine Optimisation strategy. Some of us spend time, resources and money trying to build our online reputation as the leader in our respective industries.

Now it is all good a well providing exceptional content, but you need that content to be shared, liked, tweeted, emailed and seen by as many people as possible.

Here is a superb infographic on what small things can make a big difference to your content marketing. A simple

button change or easy sharing with social media, can make a huge difference.

Conversion Optimisation

Conversion optimization is an extremely effective way to grow profits for a web based business.

A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they register, submit details, buy or download on your website. There are several factors that contribute to the conversion rate on a website, such as design, form details, button positioning and even colours, but the higher the conversion rate the better your return on investment.

Our knowledgeable team know all about conversion techniques and tools and can optimise your site to ensure you get the best return.

Website Design and Development

The Internet Age is in full swing. At the end of March 2019 there were 32 million internet users in South Africa and this number is predicted to grow to over even more over the next few years.

Many businesses have yet to adapt and realise the importance of this trend and opportunity. In fact, a number of businesses do not even have a website for their company.

In the eyes of a customer, having an attractive, easy to use website is a measure of sustainability, creditability and success. The major benefit of having a website is that it provides potential customers with a way to immediately find you and evaluate your product or service – it tells them what you are about and why you deserve their trust and confidence. A website is a silent sales person.

Website Design

Our design and development teams work closely together to bring you a highly effective, attractive, easy to use and Search Engine Optimised website. These elements combine to give you an online presence and bring you the best results for your website.

When your website is completed it is important to consider some of our digital marketing services to propel your website to new heights online.

View our website package pricing.

Social Media Marketing (SMM)

Social Media Marketing is the practice of generating attention and website visits through social media sites such as Facebook, Twitter and LinkedIn. At the end of 2016 over 14 millions South Africas are using Facebook.

Social Media Strategy

Social media has the ability to build brand awareness and often results in higher levels of customer engagement. This higher level of engagement is usually because the message is spread from user to user and is noticed because it does not come directly from the company but from a trusted source such as a friend or family member. Social media marketing imitates the old success of word of mouth marketing but now takes place online, at a much faster pace to a larger national or even international audience.

Our experienced social media marketing team can effectively drive first class qualified visitors via various social channels to your website.