Posted March 9, 2017 | by admin | in Digital Marketing

Search Engine Optimisation Overview

What is Search Engine Optimisation?

Search engine optimisation (SEO) is a form of internet marketing that involves tools, processes and techniques to get your website and its individual pages listed effectively in major search engines including Google, Bing and Yahoo. An effective SEO strategy will help get your business website listed on page 1 of Google and get more quality visits to your website.

How Search Engine Optimisation Works

Search engines have “spiders” that crawl your website looking at your content. What these “spiders” discover on your website will determine where your website is listed in search engines. For example if the spider finds content on the different types of apples you sell, when someone searches for information on apples your website page on apples will be listed.

Search Engine Optimisation: Three Key Elements

Content: Good content drives search engines and when your site offers valuable content mixed with a few quality keywords then your website is more likely to be ranked well in search engines. Content is the most important element of SEO strategy.
Website Design: When your website has a simple user friendly design, that offers easy navigation and good architecture, then you are on the correct path to an effective SEO strategy.
Meta Tag Data: Titles and description of your website page in the Meta tag data is an important element in SEO. Well written Meta data will help the search engine user click and visit your website.

There are other more technical elements to SEO, but in a nutshell good well written content, simple site design and accurate Meta data will get your site a high ranking in search engines.

Why Search Engine Optimisation?

A good SEO strategy is a long term tactic that will improve rankings in major search engines, which will result in more visits of potential customers to your website.

With an effective SEO strategy your website can enjoy the many benefits of SEO and continued growth in visitors over a long period.

Check out our Search Engine Optimisation Packages.

Conversion Optimisation

Conversion optimization is an extremely effective way to grow profits for a web based business.

A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they register, submit details, buy or download on your website. There are several factors that contribute to the conversion rate on a website, such as design, form details, button positioning and even colours, but the higher the conversion rate the better your return on investment.

Our knowledgeable team know all about conversion techniques and tools and can optimise your site to ensure you get the best return.

Website Design and Development

The Internet Age is in full swing. At the end of March 2019 there were 32 million internet users in South Africa and this number is predicted to grow to over even more over the next few years.

Many businesses have yet to adapt and realise the importance of this trend and opportunity. In fact, a number of businesses do not even have a website for their company.

In the eyes of a customer, having an attractive, easy to use website is a measure of sustainability, creditability and success. The major benefit of having a website is that it provides potential customers with a way to immediately find you and evaluate your product or service – it tells them what you are about and why you deserve their trust and confidence. A website is a silent sales person.

Website Design

Our design and development teams work closely together to bring you a highly effective, attractive, easy to use and Search Engine Optimised website. These elements combine to give you an online presence and bring you the best results for your website.

When your website is completed it is important to consider some of our digital marketing services to propel your website to new heights online.

View our website package pricing.

Social Media Marketing (SMM)

Social Media Marketing is the practice of generating attention and website visits through social media sites such as Facebook, Twitter and LinkedIn. At the end of 2016 over 14 millions South Africas are using Facebook.

Social Media Strategy

Social media has the ability to build brand awareness and often results in higher levels of customer engagement. This higher level of engagement is usually because the message is spread from user to user and is noticed because it does not come directly from the company but from a trusted source such as a friend or family member. Social media marketing imitates the old success of word of mouth marketing but now takes place online, at a much faster pace to a larger national or even international audience.

Our experienced social media marketing team can effectively drive first class qualified visitors via various social channels to your website.