Posted May 8, 2024 | by admin | in Uncategorized

Transforming a Football Pools App with ASO and SEO

Introduction: Football pools are a must for all NFL fans, are always popular for offices, friends and family. WagerLab, a leader in the social sports betting space, offer a football pools app that allows you to bet on football games in a fun pool format.

Despite a promising concept, initial downloads were abysmally low, averaging just one per day.

This case study delves into how strategic App Store Optimization (ASO) and Search Engine Optimization (SEO) techniques propelled the app from obscurity to success, garnering over 1000 downloads per day.

Despite a promising concept, initial downloads were abysmally low, averaging under 5 per day.

Challenges:

Limited Visibility: The app struggled to gain visibility in the highly competitive football pool app marketplace.
Low Conversion Rate: Even when users stumbled upon the app, the conversion rate from visitor to downloader was minimal.
Lack of Engagement: Those who did download the app showed low engagement levels, indicating a need for improved user experience and retention strategies.

Strategy:

App Store Optimization (ASO):
- Keyword Research: Extensive research was conducted to identify high-volume and low-competition keywords related to football pools, betting, and sports predictions.
- Optimized Metadata: The app’s title, description, and keyword field were optimized with the identified keywords to improve search visibility.
- Compelling Visuals: Eye-catching screenshots and an engaging app icon were designed to attract users browsing through the app store.
- Localized Content: Tailoring app store listings for different regions and languages helped broaden the app’s appeal globally.
Search Engine Optimization (SEO):
- Content Marketing: A content marketing strategy was implemented to create valuable and shareable content related to football pools, sports predictions, and sports betting tips. This content was optimized for relevant keywords and shared across various platforms.
- Link Building: High-quality backlinks from authoritative sports websites and blogs were acquired to improve the app’s search engine rankings.
- On-Page Optimization: The app’s website was optimized with relevant keywords, meta tags, and schema markup to enhance its visibility in search engines.

Implementation:

ASO Implementation: The app’s metadata was updated with optimized keywords, and visuals were revamped to improve appeal. A/B testing was conducted to refine the app store listing further.
SEO Integration: Content marketing efforts were intensified, focusing on creating valuable blog posts, infographics, and videos related to football pools and sports predictions. Outreach campaigns were initiated to acquire backlinks from reputable sports websites.

Results:

Increased Visibility: The app’s visibility in the app store significantly improved, leading to a surge in organic downloads.
Higher Conversion Rate: With optimized metadata and visuals, the app’s listing became more appealing, resulting in a higher conversion rate from visitors to downloaders.
Improved Engagement: Users showed increased engagement with the app, participating in pools, sharing predictions, and inviting friends to join.

Outcome: Through strategic ASO and SEO techniques, the football pools app witnessed a remarkable turnaround. From a mere 5 downloads per day, the app now garners over 1000 downloads daily across both app stores. Furthermore, user engagement metrics have improved, indicating sustained interest and satisfaction among users.

Download: WagerLab App Store

Download: WagerLab Play Store

Conversion Optimisation

Conversion optimization is an extremely effective way to grow profits for a web based business.

A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they register, submit details, buy or download on your website. There are several factors that contribute to the conversion rate on a website, such as design, form details, button positioning and even colours, but the higher the conversion rate the better your return on investment.

Our knowledgeable team know all about conversion techniques and tools and can optimise your site to ensure you get the best return.

Website Design and Development

The Internet Age is in full swing. At the end of March 2019 there were 32 million internet users in South Africa and this number is predicted to grow to over even more over the next few years.

Many businesses have yet to adapt and realise the importance of this trend and opportunity. In fact, a number of businesses do not even have a website for their company.

In the eyes of a customer, having an attractive, easy to use website is a measure of sustainability, creditability and success. The major benefit of having a website is that it provides potential customers with a way to immediately find you and evaluate your product or service – it tells them what you are about and why you deserve their trust and confidence. A website is a silent sales person.

Website Design

Our design and development teams work closely together to bring you a highly effective, attractive, easy to use and Search Engine Optimised website. These elements combine to give you an online presence and bring you the best results for your website.

When your website is completed it is important to consider some of our digital marketing services to propel your website to new heights online.

View our website package pricing.

Social Media Marketing (SMM)

Social Media Marketing is the practice of generating attention and website visits through social media sites such as Facebook, Twitter and LinkedIn. At the end of 2016 over 14 millions South Africas are using Facebook.

Social Media Strategy

Social media has the ability to build brand awareness and often results in higher levels of customer engagement. This higher level of engagement is usually because the message is spread from user to user and is noticed because it does not come directly from the company but from a trusted source such as a friend or family member. Social media marketing imitates the old success of word of mouth marketing but now takes place online, at a much faster pace to a larger national or even international audience.

Our experienced social media marketing team can effectively drive first class qualified visitors via various social channels to your website.